Featured Post
The Link Between Greek And Western Civilization Essay Example for Free
The Link Between Greek And Western Civilization Essay The Greek progress is perceived to have been one of the premier supporters of Weste...
Friday, November 22, 2019
Social Media Images How To Make Them (With 128 Free Photos)
Social Media Images How To Make Them (With 128 Free Photos) The idea is pretty simple: Lets combine two of your favorite, top-performing tools- social media and imagery- to produce the bestà social media images thatll engage your audience. Unfortunately,à while the idea is simple, the application can be quite challenging sinceà the visual options seem to be endless. But, today we have good news! With the correct sizes, best colors, awesome imagery types, and social image helpers in , youll be well on your way to a successful social media image that will extend far beyond its initial post life. How To Make The Best Social Media Images Step By Step (+ Free Photoshop Action)Get Your Free Social Media Images + Photoshop CC Action Are you ready to save hours of time!? Rather than designing custom images for each social network, simply use this Photoshop CC action that will size and save them all forà Facebook, Twitter, LinkedIn, and Google+! Not only that, but useà the social media images infographic for every day reference, and enjoy these 14 images already sized for every single network! 1. Size Your Images For Optimal Attention The very first step to creatingà the best social media images is by producing the correct size for each social network. You'reà only given a limited space to capture your audience's attention, so you'llà want to use every pixel you'reà given. This can get quite tricky when each network has different ratios and proportions, but if you know the posting sizes for each one, you'll be off to a great start! Below you'll find all of the recommended sizes for Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+ with the preferred size forà social posting. Keep in mind that all social platforms accept these three main file types: GIF, JPEG, and PNG. Alright, with that, here we go! Facebook Image Sizes Facebook is still the most popular social network today with over 1.6 billion active monthly users worldwide. With such a great audience, it's essential to optimize every single post for top engagement, especially for business. Facebookà image posts are known to get 39% more interactionà than that of a normal one, which is a perfectly great reason to start using social images for every single post. Plus, they've found that 87% of a Facebook Page's interaction comes solely from image posts, and that people remember the information better over a longer period of time. This study found thatà information paired with an imageà was 65% retained after a three day period. That's amazing! In recent news, Facebook now allows you toà post several images for one post, appearing as an album. There's been some discussion whether a single image or multiple images perform better, butà according to Convince and Convert, using multiple images canà increase clicks by 1,290%! Facebook's Threeà Golden Rules: Use images in every single Facebook post andà multiple images whenever possible. Use the 1200 x 630px image dimensions. Post on the weekends at 12ââ¬â1 p.m. for best performance. Facebook's Recommended Image Sizes: Profile Photo: 180 x 180px Cover Photo: 828 x 315px Shared Image: 1200 px 630px Shared Link: 1200 x 630px Highlighted Image: 1200 x 717pxIncrease clicks by 1,290% when you use multiple images on #Facebook. #marketing Recommended Reading: 12 Effective Ways To Expand Your Facebook Engagement 10 Fundamental Ways To Boost Your Facebook Organic Reach By 193% Facebook Marketing Strategy: Why You Need One ( How To Build It) Twitter Image Sizes Twitter, one of my personal favorite networks,à sends out 500 million tweets per day. That's 6,000 tweets every second! Adding images to your tweets not only gets you 18% more clicks, but also 89% more favorites, andà 150% more retweets.à Talk about an engagement boost! Plus, Twitter has kept their network posting consistent in proportion, so there's no question that a 440px by 220px image is the best sizeà to reach the most people. If you really want to make sure your resolution is clear, bump it up to 506 by 253px so desktop users have the highest clarity. Twitter's Threeà Golden Rules: Use images in everyà tweet. Useà images that areà 506 x 253px for optimal resolution. Schedule your tweets for Wednesdays atà 12ââ¬â1 p.m. or 5ââ¬â6 p.m. Twitter's Recommended Image Sizes: Profile Photo: 400 x 400px Header Photo: 1500 x 500px In-Stream Photo: 506 x 253pxUse images on #Twitterà toà get 18% more clicks, 89% more favorites, 150% more retweets. Recommended Reading: 15 Tactics To Boost Twitter Engagement Backed By Research How To Get Started With Twitter Video Marketing How to Expand Your Organic Growth on Facebook and Twitter for Free LinkedIn Image Sizes While LinkedIn is one of the older social networks, it has continued on throughoutà the years and thrivesà with its 414 million users. LinkedIn's focus on business professionals creates a perfect space for business-specific content to be seen and viewed across the world. Although, post with caution. According to Jeff Bullas, being 'too professional' without first creating a relationship can actually be a common mistake when using LinkedIn. This idea seems toà validate just how important usingà images can be for establishing that desired connection and relatability. LinkedIn's Three Golden Rules: Make sure your images have a personal touch. Useà images that are 531px wide. Schedule your posts midweek atà or 5ââ¬â6 p.m. LinkedIn's Recommended Image Sizes: Banner Image: 646 x 220px Standard Logo: 400 x 400px Square Logo: 60 x 60px Hero Photo: 974 x 330px Profile Picture: 400 x 400px Background Image: 1000 x 425px Regular Post Image: 531px wide Linked Image Post: 191 x 100px414 million #LinkedIn users engage best with images that are 531px wide.Pinterest Image Sizes The average time spent on Pinterest per visit is 14.2 minutes! Multiply that by the 110 million activeà users, and you're looking at one very powerful source of information and inspiration. With all of that collective time spent on Pinterest, that also means it's one of the fastest growing websites, creating theà greatest opportunityà for your business to grow along with it. Similar to Instagram, Pinterest isà highly visual, but rather with an emphasis in sharing content with strangers and friends alike as 80% of pins are repins. In order to have the best Pinterest images, avoid using faces, useà red or orange, and rock a less distracting background. Pinterest's Three Golden Rules: Always link back to content on your blog or website wherever you can convert that traffic. Useà images that are 600 x 1102px for highest engagement. Schedule your pins on Saturday from 8ââ¬â11 p.m. Pinterest's Recommended Image Sizes: Profile Picture: 165 x 165px Pin Board Large Thumbnail: 222 x 150px Pin Board Small Thumbnail: 55 x 55px Pins On Main Page:à 238px wide Pins Once Expanded: 600px wide Pins Enlarged Pin: 500px wide176 million Pinners spend 14.2 minutes a day on #Pinterest. Best image sizes here: Recommended Reading: How To Improve Your Pinterest Engagement With These 15 Tactics How To Get More Followers On Pinterest With 21+ Tactics That Will Grow Your Following The Ultimate Guide On How To Use Pinterest For Marketing Instagram Image Sizes Instagram is unique in that it solely allows photo-based posts. With an imagery-focused platform, it draws visual connections that make both a memorable and human impression. "Instagramââ¬â¢s per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter," according to Forrester, which might be why 85% of top brands are adopting it to grow their business. Just recently, Instagram opened their strict square ratio image size up to a variety of landscape and portrait options in addition toà increasing their resolution to 1080px for top clarity! Surely,à Instagramà is a great place for both connection and business. Instagram's Three Golden Rules: Always include a link back to your content in your profile. Useà images that are 1080px wide for highest resolution. Schedule your Instagrams for Monday atà 2ââ¬â3 p.m. or 8ââ¬â9 p.m. Tip: Did you know that now schedules Instagram posts? Now you can schedule Instagram alongside all of your other social media marketing, making you more strategic and better organized. Instagram's Recommended Image Sizes: Profile Picture: 110 x 110px Photo Thumbnails: 161 x 161px Photo Size in App: 1080 x 1080px Instagram's engagement rate is 120x higher than Twitter. Best #Instagram image sizes here: Recommended Reading: How To Improve Your Instagram Engagement With 15 Tips How To Get Way More Instagram Followers With 20 Easy Tactics The Ultimate Guide On How To Use Instagram For Business Google+ Image Sizes While Google+à may very well be slowly disappearing, it still has a lot to offer if used correctly. After all, its partner in crime, Google, is our greatest source of information across the internet, one of the highest sources of revenueà for a lot of businesses, and one of the greatest companies worldwide. Your Google+ account is directly tied to the search engine so your business information is carried over into helping your SEO. Win-win. Everyone knows and loves Google. For that reason alone, it's no surprise that Google+ has 300 million active members. With that large of an audience, it's best that your images are set up for optimal performance. Google+'s Three Golden Rules: Use the .png image format rather than .jpg format for highest clarity. Useà images that are 426 x 255px. Schedule your posts on workdays from 9ââ¬â11 a.m. Google+'s Recommended Image Sizes: Profile Picture: 250 x 250px Cover Image: 1080 x 608px Shared Image: 518px wideà Shared Link Thumbnail: 150 x 150pxMake perfect images for #Google+ to reach 375 million active users.There you have it! A complete guide to the best social image sizes, with the most important recommendationsà for each and every network. Find the size you're looking for, and use that when you begin the creation process with your images. Simply choosing the correct size at the beginning, will save you so much time when you're ready to save and export your images for the world to see! Recommended Design Tools: Check out these awesome tools to help you create the best social media images with the perfect sizes- Canva, Piktochart, Visage, and moreà free design tools. 2. Use The Best Colors To Increase Your Engagement While several factors go into making an image its very best, color is one of the mostà essential ingredients. Color psychology has proven time and time again that we can convey emotions simply by using a particular color! In May of 2015, I did a two-month study on the popularity of a given color in 's graphics. Since we typically use a three-color palette for our blog graphics, I was able to give appropriate rankings to each of the three colors usedà to see how they each performed. I quickly realized that certain colors might be performing betterà simply because we use them more often, so I then compared the popularity percentage to the usage percentageà to find an overall color grade. Basically, I nerded out super hard and used data to see what colors performed the best. Use a graph like this to review and test your color schemes. At the end of my study, we found that blue and green were our highest performing colors! If we look at color psychology, both of these colors reflect a calm, clean, comforting presence which seems toà be the perfect match to the experience we want our readers to have, especially if they're new to the blog. Blue is also one of our brand colors. The other two top-performing colors were none other then red and orange. While blue and green provide a safe, calm place for our readers, orange and red are perfect complements becauseà they grab our audience's attention and spark theirà interest. Blue and green and orange and red are a dynamic set of colors that will help you succeed. #colorPsychology tells us that red and orange represent passion, energy, and success.à I couldn't imagine a better pair for blue and green's calm, comforting presence than the passion and success of orange and red. Together, they seemed to makeà a dynamic duo, so I tried using those color pairs over the past year... Out of our top 10 posts, 8à of them have either blue or green as the main color. The remaining two blog posts have orange as their main color. Absolutely none of our top performing posts contain any otherà main colors! By understanding which colors performed better, we were able to helpà increase our page views byà 833.76%! You can do this, too! Simply follow the steps below to see which colors work best for your brand: Review your blog post header graphics and write down the primary, secondary, and third colors. Defineà a ranking to the most prevalent 3 colors in your graphics. (i.e. 3 points for the primary color, 2 for the secondary color, and 1 for the third most-used color.) Look at the total shares eachà post received during a set amount of time. For more thanà x amount ofà shares (at , we did per 100 shares), give each color that set amount of ranked points that you decided on above. (e.g. If the color blue was the primary color in a post that received 300 shares, blueà would have 9à total points, 3+3+3. If red was the second most-used colorà in the post with 300 shares, it would have 6à points, 2+2+2.) At the end of each week, track the overall totals and see which colors perform the highest. After 8 solid weeks, you should start to see trends stick out, revealing your top-performing colors. While everyone has different colors that matchà their brand and audience demographics, it's essential to test out the waters and find the colors that work best for you! But when in doubt... use blue or green. Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media 3. Use The Types Of Social Media Images That Get The Most Attention Now that you know your target image size and top-performing colors, it's time to decide what type of image toà use. While almost anything can be an image- screenshots, illustrations, photos, quotes, GIFs- there are a few standout images youà can depend upon to receive the most engagement. Quotes Quotes come in all shapes and sizes. Maybe it's from a speaker, conference, or a book that you've recently read. Or, maybe it's from an article or blogà online.à No matter theà form or social network, quotes can be an excellent way to reach your audience with images. Simply find a quote you like and pair it with a color or simple background. The dynamic duo will allow your readers to ponder, identify with, and in return, share your quote. For example, at we started sharing quotes from our blog authors on Facebook, and we received 98% growth in engagements and 91% growth in clickthroughs. Facebook isn't alone! Here's another example from Twitter: 20 Ways To Be Creative When You Dont Feel Inspired https://t.co/JS5YcKZFoQ pic.twitter.com/hRaof4lPfV (@) January 16, 2016 This tweet receivedà 2,107 impressions and 38 engagements because the quote had insight, intrigue, and direct application. It not only complemented the content topic of creativity, but gave further information that could be easily shared with their family and friends. Quote images are a perfect way to give something to your audience that they can share and be proud of, all the while giving your content more traction. Try them out! GIFs GIFs are one of the office's favorite things both in our work chats and on social media because theyà perform well, all while bringing a smile. Even in challenging situations, GIFs can bring a delight to those who would rather be frustrated. Hook you audience, tell a story, and make their day. Here's an example: Uh, oh. #facebookdown In the meantime, enjoy a cat gif! pic.twitter.com/34o2LYk61a (@) September 28, 2015 By using a GIF and bringing a humorous moment to a normal circumstance, we receivedà 15,953 impressions and 381 engagements! We've also found that tweets with GIFs tend to get 22.3% more engagement than tweets with plain images. Here's an example: Are You Excited? You Can Now Pin To Pinterest With https://t.co/014yRye9xG pic.twitter.com/uo6Kenojn6 (@) March 8, 2016 Just by turning a static image into a motion-filled GIF, the tweet receivedà 1,328 impressions, 77 views, and 15 engagements! Plus, this tweet isn't alone! When tweets contain GIFs, they get 166.6% more clickthroughs. GIFs allow motion to make your social posts stand out, get even more attention, and bring delight. What are some of your favorite GIFs? Infographics At this point, it's no secret that infographics are one of the most popular and highest shared content typesà in today's digital world. Not only do they get shared 3 times more often, but they're also 30 times more likely to be read than a purely textual article! If thatà wasn't good enough, infographics are also the perfect pair for one of the top-performing visual bookmarking site: Pinterest. Infographics get a lot of attention onà Pinterestà because they tend to be longer in format, which fits Pinterest's 4:5 image ratio that receives 60% more Repins. Here's an example of our top-performing pin: Is it a surprise that it happens to be an infographic? I think not. Titles Youà work really hard to find the perfect headline for your content. Youà search forà keywords, wordsà filled with emotion,à then use the headline analyzer to find the precise, most-effective title. So why not take advantage of that in your social image? At , we reviewed some of our top-performing tweets, and found that they all included a title image.à Our topà tweet in Marchà received 5,043 impressions and 85 engagements, our top tweet in Aprilà had 3,556 impressions and 35à engagements, and in Mayà our top tweet got a total of 7,951 impressions and 58à engagements all with title graphics. That's an average of 5,516à impressions and 59 engagements from using a title graphic within the tweet. Marchà Example:à How To Use The Right Content Marketing Tools For Every Job - https://t.co/TQesnglq9t pic.twitter.com/pX4UcGXKi5 (@) March 2, 2016 April Example: Want to write killer blog posts? Here is the ultimate process to awesome content. https://t.co/2HO8vmL4mA pic.twitter.com/OD0IGGccCI (@) March 30, 2016 Mayà Example: How to Triumph at Content Marketing On A Limited Budget https://t.co/nRe4lMv1jP pic.twitter.com/D6nlmVH2Q1 (@) May 8, 2016 As you can see, titles extend beyond the written context, and can certainly be effective within the graphic itself. Find the title of your blog, announcement, or event, and use that in the image to see the top performance. 4. Automate Your Images For Social Media To Save Time As the graphic designer on 's marketing team, I live and breathe images every, single, day, so although creating your graphics well is super important, so is making sure you're efficient when it comes to uploadingà them to your social messages. After all, time is money, and money is time you could be spending on other projects. This is exactly where is a HUGE time saver for me. Let me introduce you to a magical thing called 'Social Helpers'. What Are Social Helpers in ? But First, I should probably back up and start with Social Templates. Social Templates isà a great way to reuse your social sharing schedule time and time again. That means that you can create a social campaign just one time (with the best times and right frequency), save it as a template, and then apply it to all other forms of content from there on out. Just one time! (That's hours of savings right there.) In case you'd like to see it in action, here's a live demo of social templates. If that wasn't awesome enough, there's three key componentsà of social templates that saveà us even more time. Within each social template, youà can create an individual message 'template' using social helpers. Let me show you how it works: Within , Social Templates live to the left of your social campaign. 2. If you click on a Social Template, you can modify each and every single message within that template. This is a great way to personalize your messages for each network. 3. Do you see those blue things? Those are social helpers! There are text, image, and video helpers. 4. Here's where the magic comes in. Are you ready? You can add specific helpers toà your messages so whenever the template is applied, rather than writing that message 10x or uploading that same image 10x, you only have to do it once! Wherever that helper is located,à the content will auto-populate to all your messages at one time. What Does That Mean for Social Images? The brilliance of Social Image Helpers, is that I no longer have to upload images to every individual message for every piece of content. If your team is like ours, we have about 17 messages per piece of content, so before Social Image Helpers, I uploadedà the same image 17 times. That took a lot of time! Time spent I could be doing better things like image creation, design strategy, or connecting with our audience. With Social Helpers, I can now do what I had to do 17 times, just once. Once! This saves me so much time, and allows me to focus more time on what makes an image great, rather than worrying about how it'll publish across every single network. Social templates and social helpers take the guess-work out of it, and allow me to quickly place my images, moving onto the next thing. Now You Know How To Make Successfulà Social Media Images From Beginning To End Social media images can take quite a few different forms, colors, and sizes- but with this data, you've found exactly what equation works best for each social network. If you happen to be in a rush or maybe you're just starting out, use aà 2:1 ratio for your image size, incorporate blue or green with a pop of orange or red in your color scheme, stick to the four main image types: GIFs, quotes, titles, and infographics, and save time uploading with Social Image Helpers. Without much time at all, you'll be on your way to success! What colors, sizes, and image types have worked best for you? Share below! Social Media Images How To Make Them (With 128 Free Photos) The idea is pretty simple: Lets combine two of your favorite, top-performing tools- social media and imagery- to produce the bestà social media images thatll engage your audience. Unfortunately,à while the idea is simple, the application can be quite challenging sinceà the visual options seem to be endless. But, today we have good news! With the correct sizes, best colors, awesome imagery types, and social image helpers in , youll be well on your way to a successful social media image that will extend far beyond its initial post life. How To Make The Best Social Media Images Step By Step (+ Free Photoshop Action)Get Your Free Social Media Images + Photoshop CC Action Are you ready to save hours of time!? Rather than designing custom images for each social network, simply use this Photoshop CC action that will size and save them all forà Facebook, Twitter, LinkedIn, and Google+! Not only that, but useà the social media images infographic for every day reference, and enjoy these 14 images already sized for every single network! 1. Size Your Images For Optimal Attention The very first step to creatingà the best social media images is by producing the correct size for each social network. You'reà only given a limited space to capture your audience's attention, so you'llà want to use every pixel you'reà given. This can get quite tricky when each network has different ratios and proportions, but if you know the posting sizes for each one, you'll be off to a great start! Below you'll find all of the recommended sizes for Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+ with the preferred size forà social posting. Keep in mind that all social platforms accept these three main file types: GIF, JPEG, and PNG. Alright, with that, here we go! Facebook Image Sizes Facebook is still the most popular social network today with over 1.6 billion active monthly users worldwide. With such a great audience, it's essential to optimize every single post for top engagement, especially for business. Facebookà image posts are known to get 39% more interactionà than that of a normal one, which is a perfectly great reason to start using social images for every single post. Plus, they've found that 87% of a Facebook Page's interaction comes solely from image posts, and that people remember the information better over a longer period of time. This study found thatà information paired with an imageà was 65% retained after a three day period. That's amazing! In recent news, Facebook now allows you toà post several images for one post, appearing as an album. There's been some discussion whether a single image or multiple images perform better, butà according to Convince and Convert, using multiple images canà increase clicks by 1,290%! Facebook's Threeà Golden Rules: Use images in every single Facebook post andà multiple images whenever possible. Use the 1200 x 630px image dimensions. Post on the weekends at 12ââ¬â1 p.m. for best performance. Facebook's Recommended Image Sizes: Profile Photo: 180 x 180px Cover Photo: 828 x 315px Shared Image: 1200 px 630px Shared Link: 1200 x 630px Highlighted Image: 1200 x 717pxIncrease clicks by 1,290% when you use multiple images on #Facebook. #marketing Recommended Reading: 12 Effective Ways To Expand Your Facebook Engagement 10 Fundamental Ways To Boost Your Facebook Organic Reach By 193% Facebook Marketing Strategy: Why You Need One ( How To Build It) Twitter Image Sizes Twitter, one of my personal favorite networks,à sends out 500 million tweets per day. That's 6,000 tweets every second! Adding images to your tweets not only gets you 18% more clicks, but also 89% more favorites, andà 150% more retweets.à Talk about an engagement boost! Plus, Twitter has kept their network posting consistent in proportion, so there's no question that a 440px by 220px image is the best sizeà to reach the most people. If you really want to make sure your resolution is clear, bump it up to 506 by 253px so desktop users have the highest clarity. Twitter's Threeà Golden Rules: Use images in everyà tweet. Useà images that areà 506 x 253px for optimal resolution. Schedule your tweets for Wednesdays atà 12ââ¬â1 p.m. or 5ââ¬â6 p.m. Twitter's Recommended Image Sizes: Profile Photo: 400 x 400px Header Photo: 1500 x 500px In-Stream Photo: 506 x 253pxUse images on #Twitterà toà get 18% more clicks, 89% more favorites, 150% more retweets. Recommended Reading: 15 Tactics To Boost Twitter Engagement Backed By Research How To Get Started With Twitter Video Marketing How to Expand Your Organic Growth on Facebook and Twitter for Free LinkedIn Image Sizes While LinkedIn is one of the older social networks, it has continued on throughoutà the years and thrivesà with its 414 million users. LinkedIn's focus on business professionals creates a perfect space for business-specific content to be seen and viewed across the world. Although, post with caution. According to Jeff Bullas, being 'too professional' without first creating a relationship can actually be a common mistake when using LinkedIn. This idea seems toà validate just how important usingà images can be for establishing that desired connection and relatability. LinkedIn's Three Golden Rules: Make sure your images have a personal touch. Useà images that are 531px wide. Schedule your posts midweek atà or 5ââ¬â6 p.m. LinkedIn's Recommended Image Sizes: Banner Image: 646 x 220px Standard Logo: 400 x 400px Square Logo: 60 x 60px Hero Photo: 974 x 330px Profile Picture: 400 x 400px Background Image: 1000 x 425px Regular Post Image: 531px wide Linked Image Post: 191 x 100px414 million #LinkedIn users engage best with images that are 531px wide.Pinterest Image Sizes The average time spent on Pinterest per visit is 14.2 minutes! Multiply that by the 110 million activeà users, and you're looking at one very powerful source of information and inspiration. With all of that collective time spent on Pinterest, that also means it's one of the fastest growing websites, creating theà greatest opportunityà for your business to grow along with it. Similar to Instagram, Pinterest isà highly visual, but rather with an emphasis in sharing content with strangers and friends alike as 80% of pins are repins. In order to have the best Pinterest images, avoid using faces, useà red or orange, and rock a less distracting background. Pinterest's Three Golden Rules: Always link back to content on your blog or website wherever you can convert that traffic. Useà images that are 600 x 1102px for highest engagement. Schedule your pins on Saturday from 8ââ¬â11 p.m. Pinterest's Recommended Image Sizes: Profile Picture: 165 x 165px Pin Board Large Thumbnail: 222 x 150px Pin Board Small Thumbnail: 55 x 55px Pins On Main Page:à 238px wide Pins Once Expanded: 600px wide Pins Enlarged Pin: 500px wide176 million Pinners spend 14.2 minutes a day on #Pinterest. Best image sizes here: Recommended Reading: How To Improve Your Pinterest Engagement With These 15 Tactics How To Get More Followers On Pinterest With 21+ Tactics That Will Grow Your Following The Ultimate Guide On How To Use Pinterest For Marketing Instagram Image Sizes Instagram is unique in that it solely allows photo-based posts. With an imagery-focused platform, it draws visual connections that make both a memorable and human impression. "Instagramââ¬â¢s per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter," according to Forrester, which might be why 85% of top brands are adopting it to grow their business. Just recently, Instagram opened their strict square ratio image size up to a variety of landscape and portrait options in addition toà increasing their resolution to 1080px for top clarity! Surely,à Instagramà is a great place for both connection and business. Instagram's Three Golden Rules: Always include a link back to your content in your profile. Useà images that are 1080px wide for highest resolution. Schedule your Instagrams for Monday atà 2ââ¬â3 p.m. or 8ââ¬â9 p.m. Tip: Did you know that now schedules Instagram posts? Now you can schedule Instagram alongside all of your other social media marketing, making you more strategic and better organized. Instagram's Recommended Image Sizes: Profile Picture: 110 x 110px Photo Thumbnails: 161 x 161px Photo Size in App: 1080 x 1080px Instagram's engagement rate is 120x higher than Twitter. Best #Instagram image sizes here: Recommended Reading: How To Improve Your Instagram Engagement With 15 Tips How To Get Way More Instagram Followers With 20 Easy Tactics The Ultimate Guide On How To Use Instagram For Business Google+ Image Sizes While Google+à may very well be slowly disappearing, it still has a lot to offer if used correctly. After all, its partner in crime, Google, is our greatest source of information across the internet, one of the highest sources of revenueà for a lot of businesses, and one of the greatest companies worldwide. Your Google+ account is directly tied to the search engine so your business information is carried over into helping your SEO. Win-win. Everyone knows and loves Google. For that reason alone, it's no surprise that Google+ has 300 million active members. With that large of an audience, it's best that your images are set up for optimal performance. Google+'s Three Golden Rules: Use the .png image format rather than .jpg format for highest clarity. Useà images that are 426 x 255px. Schedule your posts on workdays from 9ââ¬â11 a.m. Google+'s Recommended Image Sizes: Profile Picture: 250 x 250px Cover Image: 1080 x 608px Shared Image: 518px wideà Shared Link Thumbnail: 150 x 150pxMake perfect images for #Google+ to reach 375 million active users.There you have it! A complete guide to the best social image sizes, with the most important recommendationsà for each and every network. Find the size you're looking for, and use that when you begin the creation process with your images. Simply choosing the correct size at the beginning, will save you so much time when you're ready to save and export your images for the world to see! Recommended Design Tools: Check out these awesome tools to help you create the best social media images with the perfect sizes- Canva, Piktochart, Visage, and moreà free design tools. 2. Use The Best Colors To Increase Your Engagement While several factors go into making an image its very best, color is one of the mostà essential ingredients. Color psychology has proven time and time again that we can convey emotions simply by using a particular color! In May of 2015, I did a two-month study on the popularity of a given color in 's graphics. Since we typically use a three-color palette for our blog graphics, I was able to give appropriate rankings to each of the three colors usedà to see how they each performed. I quickly realized that certain colors might be performing betterà simply because we use them more often, so I then compared the popularity percentage to the usage percentageà to find an overall color grade. Basically, I nerded out super hard and used data to see what colors performed the best. Use a graph like this to review and test your color schemes. At the end of my study, we found that blue and green were our highest performing colors! If we look at color psychology, both of these colors reflect a calm, clean, comforting presence which seems toà be the perfect match to the experience we want our readers to have, especially if they're new to the blog. Blue is also one of our brand colors. The other two top-performing colors were none other then red and orange. While blue and green provide a safe, calm place for our readers, orange and red are perfect complements becauseà they grab our audience's attention and spark theirà interest. Blue and green and orange and red are a dynamic set of colors that will help you succeed. #colorPsychology tells us that red and orange represent passion, energy, and success.à I couldn't imagine a better pair for blue and green's calm, comforting presence than the passion and success of orange and red. Together, they seemed to makeà a dynamic duo, so I tried using those color pairs over the past year... Out of our top 10 posts, 8à of them have either blue or green as the main color. The remaining two blog posts have orange as their main color. Absolutely none of our top performing posts contain any otherà main colors! By understanding which colors performed better, we were able to helpà increase our page views byà 833.76%! You can do this, too! Simply follow the steps below to see which colors work best for your brand: Review your blog post header graphics and write down the primary, secondary, and third colors. Defineà a ranking to the most prevalent 3 colors in your graphics. (i.e. 3 points for the primary color, 2 for the secondary color, and 1 for the third most-used color.) Look at the total shares eachà post received during a set amount of time. For more thanà x amount ofà shares (at , we did per 100 shares), give each color that set amount of ranked points that you decided on above. (e.g. If the color blue was the primary color in a post that received 300 shares, blueà would have 9à total points, 3+3+3. If red was the second most-used colorà in the post with 300 shares, it would have 6à points, 2+2+2.) At the end of each week, track the overall totals and see which colors perform the highest. After 8 solid weeks, you should start to see trends stick out, revealing your top-performing colors. While everyone has different colors that matchà their brand and audience demographics, it's essential to test out the waters and find the colors that work best for you! But when in doubt... use blue or green. Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media 3. Use The Types Of Social Media Images That Get The Most Attention Now that you know your target image size and top-performing colors, it's time to decide what type of image toà use. While almost anything can be an image- screenshots, illustrations, photos, quotes, GIFs- there are a few standout images youà can depend upon to receive the most engagement. Quotes Quotes come in all shapes and sizes. Maybe it's from a speaker, conference, or a book that you've recently read. Or, maybe it's from an article or blogà online.à No matter theà form or social network, quotes can be an excellent way to reach your audience with images. Simply find a quote you like and pair it with a color or simple background. The dynamic duo will allow your readers to ponder, identify with, and in return, share your quote. For example, at we started sharing quotes from our blog authors on Facebook, and we received 98% growth in engagements and 91% growth in clickthroughs. Facebook isn't alone! Here's another example from Twitter: 20 Ways To Be Creative When You Dont Feel Inspired https://t.co/JS5YcKZFoQ pic.twitter.com/hRaof4lPfV (@) January 16, 2016 This tweet receivedà 2,107 impressions and 38 engagements because the quote had insight, intrigue, and direct application. It not only complemented the content topic of creativity, but gave further information that could be easily shared with their family and friends. Quote images are a perfect way to give something to your audience that they can share and be proud of, all the while giving your content more traction. Try them out! GIFs GIFs are one of the office's favorite things both in our work chats and on social media because theyà perform well, all while bringing a smile. Even in challenging situations, GIFs can bring a delight to those who would rather be frustrated. Hook you audience, tell a story, and make their day. Here's an example: Uh, oh. #facebookdown In the meantime, enjoy a cat gif! pic.twitter.com/34o2LYk61a (@) September 28, 2015 By using a GIF and bringing a humorous moment to a normal circumstance, we receivedà 15,953 impressions and 381 engagements! We've also found that tweets with GIFs tend to get 22.3% more engagement than tweets with plain images. Here's an example: Are You Excited? You Can Now Pin To Pinterest With https://t.co/014yRye9xG pic.twitter.com/uo6Kenojn6 (@) March 8, 2016 Just by turning a static image into a motion-filled GIF, the tweet receivedà 1,328 impressions, 77 views, and 15 engagements! Plus, this tweet isn't alone! When tweets contain GIFs, they get 166.6% more clickthroughs. GIFs allow motion to make your social posts stand out, get even more attention, and bring delight. What are some of your favorite GIFs? Infographics At this point, it's no secret that infographics are one of the most popular and highest shared content typesà in today's digital world. Not only do they get shared 3 times more often, but they're also 30 times more likely to be read than a purely textual article! If thatà wasn't good enough, infographics are also the perfect pair for one of the top-performing visual bookmarking site: Pinterest. Infographics get a lot of attention onà Pinterestà because they tend to be longer in format, which fits Pinterest's 4:5 image ratio that receives 60% more Repins. Here's an example of our top-performing pin: Is it a surprise that it happens to be an infographic? I think not. Titles Youà work really hard to find the perfect headline for your content. Youà search forà keywords, wordsà filled with emotion,à then use the headline analyzer to find the precise, most-effective title. So why not take advantage of that in your social image? At , we reviewed some of our top-performing tweets, and found that they all included a title image.à Our topà tweet in Marchà received 5,043 impressions and 85 engagements, our top tweet in Aprilà had 3,556 impressions and 35à engagements, and in Mayà our top tweet got a total of 7,951 impressions and 58à engagements all with title graphics. That's an average of 5,516à impressions and 59 engagements from using a title graphic within the tweet. Marchà Example:à How To Use The Right Content Marketing Tools For Every Job - https://t.co/TQesnglq9t pic.twitter.com/pX4UcGXKi5 (@) March 2, 2016 April Example: Want to write killer blog posts? Here is the ultimate process to awesome content. https://t.co/2HO8vmL4mA pic.twitter.com/OD0IGGccCI (@) March 30, 2016 Mayà Example: How to Triumph at Content Marketing On A Limited Budget https://t.co/nRe4lMv1jP pic.twitter.com/D6nlmVH2Q1 (@) May 8, 2016 As you can see, titles extend beyond the written context, and can certainly be effective within the graphic itself. Find the title of your blog, announcement, or event, and use that in the image to see the top performance. 4. Automate Your Images For Social Media To Save Time As the graphic designer on 's marketing team, I live and breathe images every, single, day, so although creating your graphics well is super important, so is making sure you're efficient when it comes to uploadingà them to your social messages. After all, time is money, and money is time you could be spending on other projects. This is exactly where is a HUGE time saver for me. Let me introduce you to a magical thing called 'Social Helpers'. What Are Social Helpers in ? But First, I should probably back up and start with Social Templates. Social Templates isà a great way to reuse your social sharing schedule time and time again. That means that you can create a social campaign just one time (with the best times and right frequency), save it as a template, and then apply it to all other forms of content from there on out. Just one time! (That's hours of savings right there.) In case you'd like to see it in action, here's a live demo of social templates. If that wasn't awesome enough, there's three key componentsà of social templates that saveà us even more time. Within each social template, youà can create an individual message 'template' using social helpers. Let me show you how it works: Within , Social Templates live to the left of your social campaign. 2. If you click on a Social Template, you can modify each and every single message within that template. This is a great way to personalize your messages for each network. 3. Do you see those blue things? Those are social helpers! There are text, image, and video helpers. 4. Here's where the magic comes in. Are you ready? You can add specific helpers toà your messages so whenever the template is applied, rather than writing that message 10x or uploading that same image 10x, you only have to do it once! Wherever that helper is located,à the content will auto-populate to all your messages at one time. What Does That Mean for Social Images? The brilliance of Social Image Helpers, is that I no longer have to upload images to every individual message for every piece of content. If your team is like ours, we have about 17 messages per piece of content, so before Social Image Helpers, I uploadedà the same image 17 times. That took a lot of time! Time spent I could be doing better things like image creation, design strategy, or connecting with our audience. With Social Helpers, I can now do what I had to do 17 times, just once. Once! This saves me so much time, and allows me to focus more time on what makes an image great, rather than worrying about how it'll publish across every single network. Social templates and social helpers take the guess-work out of it, and allow me to quickly place my images, moving onto the next thing. Now You Know How To Make Successfulà Social Media Images From Beginning To End Social media images can take quite a few different forms, colors, and sizes- but with this data, you've found exactly what equation works best for each social network. If you happen to be in a rush or maybe you're just starting out, use aà 2:1 ratio for your image size, incorporate blue or green with a pop of orange or red in your color scheme, stick to the four main image types: GIFs, quotes, titles, and infographics, and save time uploading with Social Image Helpers. Without much time at all, you'll be on your way to success! What colors, sizes, and image types have worked best for you? Share below!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.